Advanced Diploma of Marketing and Communication
Melbourne Polytechnic RTO Provider No.: 3075 (English version only)
BSB42415 Certificate IV in Marketing and Communication Registration Number : 211520
BSB52415 Diploma of Marketing and Communication Registration Number : 211518
BSB61315 Advanced Diploma of Marketing and Communication Registration Number : 211517

Course Objectives
BSB42415 Certificate IV in Marketing and Communication Registration Number : 211520
Course Duration: 2 semesters,10 months
Unit Code       Unit Name      
BSBWRT401       Write Complex Documents      
BSBMKG401       Profile the Market      
BSBLDR402       Lead Effective Workplace Relationships      
BSBMKG413       Promote Products and Services      
BSBMKG408       Conduct Market Research      
BSBITU402       Develop and Use Complex Spreadsheets      
BSBCMM401       Make a Presentation      
BSBCRT401       Articulate, Present and Debate Ideas      
BSBMGT407       Apply Digital Solutions to Work Processes      
BSBMKG417       Apply marketing communication across a convergent industry      
BSBMKG418       Develop and Apply Knowledge of Marketing Communication Industry      
BSBMKG419       Analyse Consumer Behaviour      


BSB52415 Diploma of Marketing and Communication Registration Number : 211518
Course Duration: 1 semester ,5 months

Unit Code       Unit Name      
BSBMKG507       Interpret Market Trends and Developments      
BSBMKG523       Design and Develop an Integrated Marketing Communication Plan      
BSBPMG522       Undertake Project Work      
BSBMKG501       Identify and Evaluate Marketing Opportunities      
BSBMKG502       Establish and Adjust the Marketing Mix      
BSBMKG514       Implement and Monitor Marketing Activities      
BSBMKG515       Conduct a Marketing Audit      
BSBWRT501       Write Persuasive Copy      
BSBFIA501       Report on Finances Related to International Business      
BSBEBU501       Investigate and Design e-business Solutions      
BSBMKG527       Plan Social Media Engagement       
BSBMKG510       Plan e-marketing Communications      

BSB61315 Advanced Diploma of Marketing and Communication Registration Number : 211517
Course Duration: 1 semester ,5 months

Unit Code       Unit Name      
BSBADV602       Develop an Advertising Campaign      
BSBMGT616       Develop and Implement Strategic Plans      
BSBMKG609       Develop a Marketing Plan      
BSBMGT616       Execute an Advertising Campaign      
BSBMKG603       Manage the Marketing Process      
BSBMKG605       Evaluate International Marketing Opportunities      
BSBMKG607       Manage Market Research      
BSBMKG608       Develop Organisational Marketing Objectives      
BSBRSK501       Manage Risk      
BSBDES602       Research Global Design Trends      
BSBMKG611       Manage Measurement of Marketing Effectiveness      
BSBCRT501       Originate and Develop Concepts      
*The course structure is subject to change according to the Australian Training Package.

Assessment
Various forms of assessment may be used including:
Major tests, assignments,  presentations,  group work and case studies. 
 
Entry Requirements
1. Completion of HKDSE HKCEE OR
Any other equivalent qualification OR
Completion of Secondary 6 (new education system) Secondary 5 (old education system)
AND
2. English language proficiency requirement:
HKDSE HKCEE English Language at Level 2 or above OR
IELTS 5.5 OR
ISLPR 2+ OR
Comparable to Melbourne Polytechnic ELICOS 
Level Upper Intermediate OR equivalent
 
Awards
BSB42415 Certificate IV in Marketing and Communication Registration Number : 211520
BSB52415 Diploma of Marketing and Communication Registration Number : 211518
BSB61315 Advanced Diploma of Marketing and Communication Registration Number : 211517
*Melbourne Polytechnic Certificates will only be awarded upon pass in all units.