Bachelor of Business
The University of Tasmania (English version only)

Bachelor of Business Registration Number : 211848

Course Objective
The course is designed to nurture well-educated and adaptable graduates, with appropriate professional skills to meet the existing needs and demands of business and related professions. The course specifically prepares students to work in such areas as business management, human resource management, international business, marketing, organizational management and tourism.
Course Structure
The Bachelor of Business as offered by The University of Tasmania consists of 24 units of study. A maximum of 12 units will be credited for candidates upon completion of Melbourne Polytechnic’s Advanced Diploma of Marketing with details outlined below.
A. Students who complete the Melbourne Polytechnic Advanced Diploma of Marketing will receive up to 12 Units of credit towards The University of Tasmania BBus Degree as listed below:
Unit Code       Unit Name      
BMA101       Introduction to Management      
BMA151       Principles of Marketing      
BMA258       Services Marketing      
BMA349       Advertising and Promotion      
BMA331       Marketing Research      
BMA262       Consumer Behaviour      
BMA382       International Marketing      
-----------       5 Unspecified Electives      

B. Twelve (12) Units from the TSBE (Tasmanian School of Business and Economics) are offered at HKUE over 3 semesters as listed below.

Unit Code       Unit Name      
BMA121       Managing People at Work      
BMA247       Organisational Behaviour      
BMA116       Communication for Business Professionals      
BMA202       Strategic Management      
BMA351       Marketing Management      
BMA333       Project Planning and Evaluation      
BMA250       Managerial Social Responsibility      
BEA111       Principles of Economics 1      
BEA140       Quantitative Methods      
BFA103       Accounting & Financial Decision Making      
BFA141       Commercial Transactions      
BFA208       Financial Management      
 *The course structure is subject to change based on the final approval of The University of Tasmania.

Course Length
18 months
Mode of Delivery
Lecture and Tutorial
Start Dates
Semester 1   from July to December
Semester 2   from February to June
Semester 3   from July to December
Credit for Previous Studies
Passes in subjects or units in other courses from The University of Tasmania or other approved tertiary institutions or professional examining bodies may be credited towards the degree to an extent of maximum of 12 units as approved by TSBE.
A maximum of 12 units will be credited for candidates in completion of Melbourne Polytechnic’s Advanced Diploma of Marketing.
Admission Requirements
Completion of Melbourne Polytechnic Advanced Diploma of Marketing OR Completion of a Diploma or credit transfer from another college or university, which will be assessed individually by The University of Tasmania.
English Language Requirements 
Completion of Melbourne Polytechnic Advanced Diploma of Marketing OR English Language requirements are deemed to have been met if documentary evidence of English proficiency, equivalent to IELTS 6.0 overall with no band less than 5.5, achieved within the last two years of the application for admission to the Degree, is provided.
Attendance at Lecturers and Tutorials is compulsory. Students are required to attend at least 80% attendance in each unit, penalties may apply if you fail to meet the attendance requirements.